{"id":3579,"date":"2011-05-07T15:52:25","date_gmt":"2011-05-07T19:52:25","guid":{"rendered":"http:\/\/www.geekworldordersite.com\/blog\/?p=3579"},"modified":"2011-05-07T15:52:25","modified_gmt":"2011-05-07T19:52:25","slug":"warner-bros-buys-flixster-and-rotten-tomatoes","status":"publish","type":"post","link":"http:\/\/www.geekworldordersite.com\/blog\/2011\/05\/warner-bros-buys-flixster-and-rotten-tomatoes\/","title":{"rendered":"Warner Bros. Buys Flixster and Rotten Tomatoes"},"content":{"rendered":"
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Warner Bros. Home Entertainment Group<\/strong> announced that it had\u00a0purchased the movie-ranking website\u00a0Flixster<\/strong>. In the deal they also acquired\u00a0Rotten Tomatoes<\/strong>, which was bought by Flixster in January 2010.\u00a0Warner Bros. plans to drive the growth of digital ownership and\u00a0distribution platforms with this purchase. The studio has started distributing films directly through Facebook and offered\u00a0The Dark Knight <\/strong><\/em>as a digital app. Flixster and Rotten Tomatoes will continue to operate independently. This llikely means that users won’t see much difference is either site, nor a difference in RT\u2019s review methods.<\/p>\n

Official Press Release:<\/strong><\/p>\n

BURBANK, Calif., May 4, 2011 \u2013 Warner Bros. Home Entertainment Group today announced an agreement to acquire Flixster, the movie discovery application company with over 25 million worldwide users per month. The acquisition also includes Rotten Tomatoes website devoted to film reviews, information and news. Under the terms of the deal, Flixster will continue to operate independently and will expand its services beyond movie discovery to enable digital content ownership and delivery across any connected digital device.<\/p>\n

Warner Bros. Home Entertainment Group will utilize the Flixster brand and technical expertise to launch a number of initiatives designed to grow digital content ownership, including the recently announced consumer application \u201cDigital Everywhere.\u201d This studio-agnostic application will be the ultimate destination for consumers to organize and access their entire digital library from anywhere on the device of their choice, as well as to share recommendations and discover new content. The Flixster acquisition and \u201cDigital Everywhere,\u201d combined with the Studio\u2019s support of the UltraViolet format are all part of an overall strategy to give consumers even more freedom, utility and value for their digital purchases.<\/p>\n

\u201cDriving the growth of digital ownership is a central, strategic focus for Warner Bros.,\u201d said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group and Office of the President, Warner Bros. Entertainment. \u201cThe acquisition of Flixster will allow us to advance that strategy and promote initiatives that will help grow digital ownership.\u201d<\/p>\n

Flixster is currently the number one movie discovery application on mobile platforms with over 35 million downloads to date, including Android, Blackberry and iPad, and ranks among the most downloaded of all iPhone apps. Rotten Tomatoes is one of the most trusted and influential brands in movie reviews with over 12 million unique visitors per month. Flixster and Rotten Tomatoes will remain fully independent. The Flixster team will stay in San Francisco and the Rotten Tomatoes team will continue to work autonomously in Los Angeles.<\/p>\n

\u201cWe\u2019re thrilled that Warner Bros. Home Entertainment Group shares our vision for how \u2018anytime, anywhere\u2019 digital entertainment can become an amazing user experience,\u201d said Joe Greenstein, co-founder and CEO of Flixster. \u201cWe\u2019re excited that Warner was willing to make this kind of commitment to a leading independent consumer platform. We look forward to working with Warner as well as each of the other studios to innovate and build products that users will love.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Warner Bros. Home Entertainment Group announced that it had\u00a0purchased the movie-ranking website\u00a0Flixster. In the deal they also acquired\u00a0Rotten<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3579","post","type-post","status-publish","format-standard","hentry","category-geeky-news"],"_links":{"self":[{"href":"http:\/\/www.geekworldordersite.com\/blog\/wp-json\/wp\/v2\/posts\/3579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.geekworldordersite.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.geekworldordersite.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.geekworldordersite.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.geekworldordersite.com\/blog\/wp-json\/wp\/v2\/comments?post=3579"}],"version-history":[{"count":1,"href":"http:\/\/www.geekworldordersite.com\/blog\/wp-json\/wp\/v2\/posts\/3579\/revisions"}],"predecessor-version":[{"id":3580,"href":"http:\/\/www.geekworldordersite.com\/blog\/wp-json\/wp\/v2\/posts\/3579\/revisions\/3580"}],"wp:attachment":[{"href":"http:\/\/www.geekworldordersite.com\/blog\/wp-json\/wp\/v2\/media?parent=3579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.geekworldordersite.com\/blog\/wp-json\/wp\/v2\/categories?post=3579"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.geekworldordersite.com\/blog\/wp-json\/wp\/v2\/tags?post=3579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}