The New 52 Relaunch Explained by DC Comics
DC Comics has explained the decision to relaunch its entire comic book line this September.
The publisher will launch 52 new ongoing series following the conclusion of Flashpoint, in an attempt to draw in new readers with revamped character designs, origins and creative teams.
DC’s senior vice president of sales Bob Wayne revealed new details about the relaunch in a statement released following the company’s recent Retailer Roadshow.
“This is an epic and ambitious initiative that ushers in a new generation of comics for DC Comics and will set the tone for storylines and characters for years to come,” the statement said. “With all the titles starting at #1, our creative teams have the ability to take a more modern approach, not only with each character, but with how the characters interact with one another and the universe as a whole, and focus on the earlier part of the careers of each of our iconic characters.
“‘The New 52’ will provide DC Entertainment an opportunity to aggressively reach the widest possible audience worldwide through captivating stories and an accessible entry point.”
The company also addressed the issue of whether or not ‘The New 52′ is officially a reboot of the entire comics line, or if certain parts of character histories will remain intact.
“This is not a reboot,” Wayne said. “It’s a launch. This is a new beginning which builds off the best of the past.
“For the stories launching in September we have carefully hand-selected the most powerful and pertinent moments in these characters’ lives and stories to remain in the mythology and lore.
“And then we’ve asked the best creators in the industry to modernise, update and enhance the books with new and exciting tales.”
DC also promised there would be a reversal to the original status quo in a few years time, insisting that “this is not an event”.
The DC relaunch begins on August 31 with the appearance of a new Justice League series by Geoff Johns and Jim Lee.